The company was founded in 1995 by Mario Moretti Polegato. The Geox brand name was created from a mixture between the Greek word “geo” (earth), and “x”, a letter-element symbolising technology.
During a trip to Reno, Nevada (USA), to promote the wines produced by his family at an industry conference, Mario Moretti Polegato decided to take a walk. In discomfort due to overheating of his feet caused by the rubber-soled shoes he was wearing, he instinctively pierced the soles with a Swiss army knife. By doing so, he found a simple and effective way of releasing excess heat from his shoes. On his return to Biadene di Montebelluna Italy, Mario Moretti Polegato developed his flash of intuition in the workshop of a small footwear company owned by his family and developed a new technology for rubber soles. He patented it immediately and created the first "breathing shoe". Having unsuccessfully offered his invention to well established footwear companies which unfortunately didn’t believed in him. But Polegato strongly believed in his project and after successfully completing his own market test with a range of children's footwear, he took the plunge and started full-scale industrial production of footwear under the Geox brand.
The origin of the Geox name highlights the vocation and DNA of a company born of a revolutionary idea and that has made comfort, wellbeing, and innovation its corporate musts. Today Geox is a global company with 30,000 employees and 1,300 stores all over the world.
Geox’s mission is to create stylish products that enhance your daily life, through technical innovations that offer enhanced breathability, durability and protection from the elements. Geox offers style and comfort, all day, all your life, through the following innovative technologies – Nebula, Amphibox, Waterproof Leather Sole, and the Net Breathing System. Geox is the original patented breathable shoes.
Geox Savage school shoes deemed to be ‘indestructible’ is the most popular choice for boys alongside Geox William which offer the ‘smart look’. Both school shoes are generous on width sizing and can almost accommodate any width requirement due to its high instep and high vamp with adjustable Velcro strap fastening. While Geox Shadow for the younger girl and Agata C for the Senior girl are the popular choice for girls. Both can accommodate standard/medium width fitting.